Facebook and Activision Blizzard are teaming up to bring live eSports coverage to worldwide audiences.
In a major step forward for the world of eSports, Facebook and Activision are allowing people from all over the world to view gameplay and tournaments for free.
This new business venture will begin with the Major League Gaming (MLG) Anaheim Open – a tournament focused on Call of Duty. It will be streamed through MLG’s Facebook page, and will feature game coverage, commentary, interviews and analysis from gaming and industry pro’s.
Social media is becoming a huge main stay within many different industries, and the Gaming industry is no different. This is a fantastic way of bringing a community together to showcase the best of the best to audiences of potentially millions.
Earlier this year ESPN and Yahoo released their own eSports sites, showing just how quickly top companies are embracing eSports, and this can only mean positives for the future.
Media companies are latching onto eSports because it has never been as popular as it is now. The 2015 League of Legends Championship Finals attracted over 36 million unique viewers, and attributed over 360 million hours of unique viewing content.
Brands are expected to spend over $350 million on eSports in 2016, this includes media rights, advertising, subscriptions and sponsorships. It is expected that eSports will pass the $1 billion revenue mark by 2019.
With Facebook being the most popular social media website, boasting over 1 billion users, it is clear to see that this is the way forward for broadcasting eSports and other sporting events.
Hopefully this will be the reason why eSports will continue to grow from strength to strength in the near future.